Event's DetailsJoin WIPA as we learn how to leverage pricing to book more business with expert Sam Jacobson on March 22, 2018 at The Hotel at Avalon!
How to Leverage Pricing to Book More Business gives attendees a solid understanding about how to set pricing for their services in a way that compels prospects to book what you want and at rates that make your business thrive. Many presentations on pricing generalize too much and fail to provide specific techniques and tactics that apply in daily sales work. Sam delivers dozens of takeaways for attendees to apply to leads on their next inquiry. He discusses:
•Setting prices to maximize revenue
•How and when to raise your rates
•Talking about your prices with prospects
•Ways to present pricing most effectively
•How to overcome pricing objections with confidence
•Addressing clients who ask for discounts
When creative business owners run into overwhelming challenges, they get stressed and often avoid asking for help when they need it most. Sam's passion is working with creative entrepreneurs to solve the biggest problems they face.
While he's always been a non-fiction nut who loves reading about the psychology of decision-making, leadership dynamics, and productivity, Sam learned early on that first-hand experience often trumps book smarts.
Tenures at a resort on San Juan Island, Washington and directing operations for Todd Events in Dallas, Texas gave Sam a hands-on education in building and running a successful business. He gained on-the-ground experience booking hundreds of weddings, managing $10+mm budgets, supervising hundreds of employees, and creating pricing strategies for hotel, venue, and event revenue.
After 15 years, Sam has morphed into a Swiss army know for small businesses. He provides 360-degree business evaluations and ste-by-step roadmaps for clients to meet their goals. He's become a wingman so owners can get back to enjoying what they love most about their work. Sam speaks across the country on pricing, tactical marketing, creating high-performing teams, and how to win more business with sophisticated sales techniques.
March 22nd from 3:30 pm-6:30 pm
The Hotel at Avalon, 9000 Avalon Boulevard, Alpharetta, GA 30009
Complimentary Valet or Self-parking available
$50 for members
$75 for non-members
Late Registration (after March 15):
$60 for members
$85 for non-members
Register online: http://www.wipa.org/atlanta-chapter-home-page
Thank you to our sponsors!
Venue, Catering, and Beverage: The Hotel at Avalon
Linen, Floral, and Decor: Bold American Design
Photography: Laura Stone Photography
Videography: Made You Look Videography
Event Stationery: Paper Daisies Stationery
Event's LocationThe Hotel at Avalon
9000 Avalon Boulevard Alpharetta 30009, United States